GymIQ · A2 Digital Products

Know which machines earn their floor space.

GymIQ measures every rack, machine and zone, every hour, for 30 days. Then tells you what to buy, move, drop, and when to staff.

gymiq · utilization by station · last 30 days
GymIQ dashboard: equipment utilization by station, squat racks at 85% down to stair climbers at 9%

GymIQ is a camera-based measurement system for gyms. It measures how much each piece of equipment is used, when each zone gets crowded, and how members move around the floor, then turns that into a report an owner can act on. A2 Digital sells it as a one-time 30-day Floor Study, starting with a free remote check of the gym’s existing security cameras, with an optional live dashboard.

Starts with your existing cameras Works with any equipment brand No member identification Buy once, keep the report
Why owners buy it

Three decisions that stop being arguments

Buy the right equipment

See which stations run near capacity and which sit idle. Spend the next budget on what members queue for.

Fix the layout

Flow data shows where members bunch up and which corners nobody reaches. Move two things; the floor feels bigger.

Staff and price the hours

Peak patterns by zone and hour show when to staff the floor and which quiet windows to sell as off-peak.

How it works

From floor to report in four steps

1

Free coverage check

Send 5–10 screenshots from your existing security cameras. We tell you which stations and zones they can measure, and send a free snapshot analysis if coverage allows.

2

Remote or installed

Good coverage: the study runs remotely on your cameras. Thin coverage: we design and install the few extra cameras the metrics need. Nothing touches the equipment.

3

30 days of measurement

Software counts occupancy and movement per station and zone, hour by hour, every day. No faces, no member accounts, no manual logging.

4

Floor Study report

Utilization, peak patterns, flow, and specific recommendations in plain language. Keep it, act on it, or keep the dashboard running.

What you see

Your floor, in numbers

GymIQ heatmap: demand by zone and hour across a week, with evening peaks in free weights

Peak patterns by zone and hour

Not door counts. Zone-level demand, hour by hour, across the week. You see the exact windows where crowding puts memberships at risk, and the mid-day capacity you’re paying for and not selling.

GymIQ recommendations panel: replace two idle machines, add a third rack, shift coach hours to the evening peak

Recommendations, not just charts

Every Floor Study ends with a short list: what to add, what to remove, what to move, and when to staff. Each item carries the numbers behind it so you can defend the decision to a partner or a bank.

Gym floor with a busy free-weights zone in front and untouched machines in the background

Idle equipment, finally visible

Most gyms have a third of their floor earning almost nothing outside two peak hours. GymIQ shows you which third, so the next lease, purchase or layout change is based on what members actually do.

#1
Peak-hour crowding ranks alongside price as the top reason members cancel, across industry retention studies.
5–7×
Cheaper to keep a member than to acquire a new one. Retention is where measurement pays back.
30 days
One measurement cycle covers every weekday and weekend pattern, including the quiet hours you never see.
Pricing

Start free. Buy once. Keep it running only if you want.

Remote Coverage Check
Free
Find out what your existing cameras can already measure.
  • Send 5–10 screenshots from your security cameras
  • We map which stations and zones they cover
  • Snapshot analysis if coverage is good enough
  • Honest answer on whether you need more cameras
Get the Free Check
Floor Study
$990one-time, remote
30 days on your existing cameras. $2,900 if we need to install cameras for full coverage.
  • 30 days of continuous station and zone measurement
  • Floor Study report: utilization, peaks, flow, recommendations
  • One review call to walk through the findings
  • Installed option: coverage plan + cameras (you keep them)
  • No ongoing fee, no contract
Book a Floor Study
Continuous
$99/month
After a Floor Study. Live dashboard plus a monthly summary. Cancel any time.
  • Live utilization and peak dashboard
  • Monthly written summary
  • Model and dashboard updates
  • Email support
Ask about Continuous

Prices in USD, one location. Installed Floor Study covers up to 6 stations/zones; larger floors quoted on the coverage call. Multi-location pricing available.

Independent gymsBoutique studiosStrength and powerlifting gymsCrossFit-style boxesMulti-location groups
Questions

What owners ask before buying

Does GymIQ work with my existing security cameras?

Often, yes. Send us 5–10 screenshots from your existing cameras and we’ll tell you, free, which stations and zones they can measure. If coverage is good enough, the Floor Study runs remotely on your cameras. If it’s thin, we design and install the few extra cameras you need. We won’t promise your current cameras are enough until we’ve seen them.

Does GymIQ identify individual members?

No. GymIQ counts occupancy and movement at the station and zone level. It does not recognise faces or link activity to member accounts, and it is not a security product.

What do I actually receive?

From the free Coverage Check: a note on what your cameras can measure, plus a snapshot analysis if coverage allows. From a Floor Study: a written report with utilization by station, peak patterns by zone and hour, flow between zones, and specific recommendations on equipment, layout and staffing. Continuous customers also get a live dashboard and a monthly summary.

Is GymIQ a one-time purchase?

Yes. The Coverage Check is free, the Floor Study is a one-time purchase, and you keep the report and any cameras we install. The Continuous dashboard is optional and month to month.

How long until I see numbers?

Early patterns show within the first week. The full Floor Study report follows the 30-day measurement window, because weekend and holiday patterns matter and one week doesn’t show them.

Which gyms is GymIQ built for?

Any gym where someone is making equipment, layout and staffing decisions and wants numbers behind them: independent gyms, boutique studios, strength gyms, and multi-location groups. Multi-location pricing is available.

Find out what your floor is trying to tell you

Send a few screenshots from your existing cameras. We’ll tell you what they can measure, free, and what a Floor Study would add.

Get a Free Coverage Check